A computerized system that uses its own primary data within the company to generate maps of where existing customers are located is called a(n):
A)GIS.
B)marketing research aggregator.
C)external database manager.
D)PERT.
E)DSS.

Question

Quizplus · Accepted Answer

A GIS (Geographic Information System) is a computerized system that uses spatial data to generate maps and provide location-based insights. It can be used to visualize customer locations, demographics, and other relevant data. The other options are either unrelated (PERT and DSS) or refer to external data sources, while the question specifically mentions using primary data within the company.

A Computerized System That Uses Its Own Primary Data Within