When computerized software of a company's customers is used to discover "buying patterns of customers" that are hidden in a database,this is known as:
A)a focus group.
B)data mining.
C)an external database.
D)an experiment.
E)a marketing research aggregator.

Question

Quizplus · Accepted Answer

Data mining is the process of discovering patterns and relationships in large datasets using computerized methods, such as statistical analysis and machine learning. In the context of marketing, data mining can be used to analyze customer behavior and preferences, which can help companies identify opportunities for targeted marketing campaigns and personalization. A focus group is a research method that involves a small group of individuals who are asked to share their opinions and feedback on a particular product or service. An external database is a collection of information that is maintained by a third-party organization, while an experiment is a scientific method for testing a hypothesis. A marketing research aggregator is a platform that collects and integrates data from multiple sources for market research purposes.

When Computerized Software of a Company's Customers Is Used to Discover