A personalized computer information system that is designed and managed by a marketing manager using the company's databases is called a(n):
A)MBO system.
B)DSS.
C)PERT system.
D)GIS.
E)marketing research aggregator.

Question

Quizplus · Accepted Answer

A personalized computer information system that is designed and managed by a marketing manager using the company's databases is called a decision support system (DSS). DSS is a computer-based system that supports business or organizational decision-making activities. It provides interactive support that is customized to the decision-making needs of the user and uses data from various sources, including databases, to support the decision-making process. MBO is a management approach where objectives and goals are established for individuals and departments, PERT is a project management tool used to plan and schedule tasks, GIS is a tool used to analyze and display geographic information, and marketing research aggregator is a platform that collects and aggregates marketing research data from various sources. None of these options accurately describe a personalized computer information system managed by a marketing manager.

A Personalized Computer Information System That Is Designed and Managed