When a company uses the online search behavior of customers to develop online advertising aimed at specific customers based on their past online behavior,this is called:
A)a marketing research aggregator.
B)an experiment.
C)a focus group.
D)an external database.
E)behavioral targeting.

Question

Quizplus · Accepted Answer

The scenario describes the process known as behavioral targeting, which involves tracking customers' online behavior and using that information to target them with specific advertisements. This technique is commonly used in digital marketing to improve the effectiveness and relevance of online advertising.

When a Company Uses the Online Search Behavior of Customers