Database marketing has come under scrutiny based on the idea that it may infringe on consumers' ___________.
A)right to know
B)right to choose
C)right to privacy
D)right to not be deceived

Question

Quizplus · Accepted Answer

Database marketing involves collecting and storing consumers' personal information, which can lead to concerns about privacy. Consumers may feel that their personal information is being used without their consent or knowledge, and may therefore feel that their right to privacy is being infringed upon.

Database Marketing Has Come Under Scrutiny Based on the Idea