Jiffy Lube keeps records of its customers and notifies them when it is time for an oil change.This is an example of _______.
A)an internal database
B)data mining
C)URL marketing
D)database marketing
E)none of the above

Question

Quizplus · Accepted Answer

This is an example of database marketing, where Jiffy Lube is utilizing customer data to target them for a specific service (oil change) and increase the likelihood of repeat business.

Jiffy Lube Keeps Records of Its Customers and Notifies Them