A market researcher was negotiating with a client concerning the best way to accomplish the client's objectives.The researcher discovered a study,which had some circumstances similar to that of the present client.Which of the following best describes what happened?
A)Secondary data provided primary research alternatives.
B)Secondary data actually provided the solution to the problem.
C)Secondary data helped to clarify the problem.
D)Secondary data provided necessary background information.
E)none of the above

Question

Quizplus · Accepted Answer

The use of secondary data in this scenario provided alternative options for conducting primary research, which could help the researcher and the client determine the best course of action to achieve their objectives. However, it did not necessarily provide a direct solution to the problem, clarify the problem, or provide necessary background information.

A Market Researcher Was Negotiating with a Client Concerning the Best