Because consumers' responses on surveys aren't always consistent with their actions,researchers sometimes turn to this type of research.
A)syndicated research
B)observation research
C)experimental research
D)cause and effect research
E)none of the above

Question

Quizplus · Accepted Answer

Observation research allows researchers to observe and record consumers' actual behaviors rather than relying on self-reported survey responses. This can provide more accurate and reliable data.

Because Consumers' Responses on Surveys Aren't Always Consistent with Their