In a causal study of the effect of shelf placement on sales of a brand of cereal,which is the dependent variable?
A)where the cereal was placed on the shelf
B)sales of the cereal
C)concomitant variation of the cereal
D)none of the above

Question

Quizplus · Accepted Answer

The dependent variable is the variable being studied and measured to see if it is affected by the independent variable (shelf placement). In this case, the dependent variable is sales of the cereal, as this is what is being measured to see if it is affected by where the cereal is placed on the shelf. Choices A and C are related to the independent variable and how it may vary, but they are not the variable being studied as the dependent variable. Therefore, the correct answer is B - sales of the cereal.

In a Causal Study of the Effect of Shelf Placement