________________ is a goal statement,defining specific information needed to solve the marketing research problem.
A)Exploratory research
B)Marketing research objective
C)Management objective
D)Managerial decision problem
E)none of the above

Question

Quizplus · Accepted Answer

A marketing research objective is a clear and concise statement that defines what information is needed in order to solve the marketing research problem. It is a key component in the research design process, as it guides the selection of research methods, sampling techniques, and data collection instruments. Option A, exploratory research, is a type of research that is conducted when a problem is not clearly defined, and is typically used to generate insights and hypotheses. Option C, management objective, typically refers to a broader organizational goal, rather than a specific research objective. Option D, managerial decision problem, refers to the underlying business decision that the research is intended to inform, but does not provide specific information on what data is needed.

________________ Is a Goal Statement,defining Specific Information Needed to Solve