Coca-Cola launched a bottle with a new size and shape.The soda pop stayed the same.This is an example of a(n)____ innovation.
A) incremental
B) radical
C) diversified
D) functional
E) differentiated

Question

Quizplus · Accepted Answer

An incremental innovation is a small improvement or modification made to an existing product or process. In this case, Coca-Cola introduced a new bottle size and shape, but did not make any significant changes to the soda pop itself.

Coca-Cola Launched a Bottle with a New Size and Shape