VISA considers updating its affiliate offerings to customers during the holiday season based on their buying habits over the last four years. This is an example of_________.
A) an internal database
B) data mining
C) URL marketing
D) database marketing
E) none of the above

Question

Quizplus · Accepted Answer

This is an example of data mining, which involves analyzing large sets of data to identify patterns and trends. By examining customers' buying habits over the last four years, VISA can identify the types of products and services that are most popular during the holiday season and tailor their affiliate offerings accordingly. This is a form of data-driven marketing that helps companies better understand their customers and deliver more relevant and targeted promotions.

VISA Considers Updating Its Affiliate Offerings to Customers During the Holiday