Database marketing is sometimes referred to as ____________.
A)macromarketing
B)niche marketing
C)micromarketing
D)none of the above

Question

Quizplus · Accepted Answer

Database marketing is a form of micromarketing that involves gathering and analyzing customer data to personalize marketing messages and strategies. It focuses on using customer information to create targeted and relevant communication to enhance customer experience and increase customer loyalty.

Database Marketing Is Sometimes Referred to as ____________