Which of the following statements about undifferentiated selling is true?
A) The undifferentiated selling approach is only useful if customers are heterogeneous.
B) Many door-to-door salespeople use the undifferentiated approach.
C) The undifferentiated selling approach allows salespeople to devote time to customers in proportion to the customer's potential value.
D) The undifferentiated selling approach allows salespeople to streamline their pre-call preparation and thus is growing in popularity.
E) Undifferentiated selling cannot be used in conjunction with a stimulus-response presentation.

Question

Quizplus · Accepted Answer

The undifferentiated approach to selling does not segment the market or tailor messages to specific groups, making it suitable for door-to-door salespeople who apply the same sales pitch to all potential customers, regardless of their differences.

Which of the Following Statements About Undifferentiated Selling Is True