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Sales Territories Are a Disadvantage for Some Firms in All

Question 63

Multiple Choice

Sales territories are a disadvantage for some firms in all of the following cases EXCEPT when:


A) sales performance is difficult to monitor and evaluate.
B) personal friendships are the basis for attracting customers.
C) salespeople are more motivated if they are not restricted by territorial boundaries.
D) the company is too small to be concerned about segmenting the market into sales areas.
E) management lacks the knowledge, time, and interest to develop and establish sales territories.

Correct Answer:

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