Time invested in an account by a salesperson should be directly proportional to the:
A) number of complaints the customer has.
B) potential sales represented by the account.
C) number of products the company manufactures.
D) turnover experienced by the customer.
E) price of the product or service.

Question

Quizplus · Accepted Answer

The time a salesperson invests in an account should be directly proportional to the potential sales represented by the account because this approach maximizes the efficiency and effectiveness of the sales effort by focusing resources on opportunities with the highest potential return.

Time Invested in an Account by a Salesperson Should Be