A salesperson who wants to build a caring relationship with a potential key account has analyzed the customers' needs and explained product benefits. Next, the salesperson should:
A) provide follow-up service.
B) develop an account penetration program.
C) gain a commitment to buy.
D) wait for the buyer to close the sale.
E) look for other needs to analyze.

Question

Quizplus · Accepted Answer

After analyzing the customer's needs and explaining the product benefits, the next logical step for the salesperson is to gain a commitment to buy, as this moves the sales process forward towards closing the sale.

A Salesperson Who Wants to Build a Caring Relationship with a Potential