The balanced scorecard includes both financial and non-financial measures of customer satisfaction.

Name: The balanced scorecard includes both financial and non-financial measures of customer satisfaction.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The balanced scorecard is a strategic management tool that includes not only financial measures but also non-financial measures such as customer satisfaction, internal processes, and learning and growth. Therefore, the statement is true.

The Balanced Scorecard Includes Both Financial and Non-Financial Measures of Customer