Sony Corporation has a particular approach for determining its advertising appropriation. A problem with this technique, however, is that the people in the marketing department have difficulty estimating the level of effort needed to achieve certain goals. This problem is characteristic of the ____ approach.
A)reliable-appropriation
B)match-competition
C)arbitrary
D)objective-and-task
E)percent-of-sales

Question

Quizplus · Accepted Answer

The problem mentioned - difficulty in estimating the level of effort needed to achieve goals - is a characteristic of the objective-and-task approach. This approach involves setting specific objectives, determining the tasks and resources required to achieve those objectives, and then budgeting for those tasks and resources. Therefore, the best choice would be D - objective-and-task.

Sony Corporation Has a Particular Approach for Determining Its Advertising