Relative advantage is:
A) The degree to which potential consumers perceive a new product as superior to existing substitutes.
B) The degree to which potential consumers perceive a new product as inferior to existing substitutes.
C) The degree to which potential consumers feel that a new product is consistent with their present needs, values and practices.
D) The degree to which a new product is difficult to understand or use.

Question

Quizplus · Accepted Answer

Relative advantage refers to the degree to which a new product is perceived by potential consumers as superior to existing substitutes. It is a key factor in the adoption of new products and can be influenced by various factors such as pricing, quality, and features.

Relative Advantage Is