A _____ compels consumers to adopt a new behaviour pattern.
A) continuous innovation
B) dynamically continuous innovation
C) discontinuous innovation
D) modified innovation

Question

Quizplus · Accepted Answer

Discontinuous innovation is a type of innovation that requires consumers to adopt a completely new behaviour pattern. It is a radical innovation that disrupts existing habits and requires significant learning and effort on the part of consumers. Continuous innovation, on the other hand, refers to small improvements or enhancements to existing products or services, while dynamically continuous innovation requires some adaptation from consumers but does not fundamentally change their behaviour. Modified innovation is not a common term used in innovation theory.

A _____ Compels Consumers to Adopt a New Behaviour Pattern