Consumers draw conclusions about an innovation based on the information they have collected in the adopter category known as:
A) interest.
B) awareness.
C) evaluation.
D) trial.

Question

Quizplus · Accepted Answer

The evaluation stage is where consumers assess the innovation based on the information they have gathered. This includes weighing the advantages and disadvantages of adopting the innovation and determining if it meets their needs and preferences. The interest stage is where consumers become curious about the innovation and want to learn more, the awareness stage is where they become aware of the innovation's existence, and the trial stage is where they try the innovation out for themselves. Therefore, the best choice is C) evaluation.

Consumers Draw Conclusions About an Innovation Based on the Information