The greater the opportunity to try a new product, the easier it is for consumers to evaluate it and ultimately adopt it. This refers to:
A) trialability.
B) compatibility.
C) observability.
D) complexity.

Question

Quizplus · Accepted Answer

The statement is specifically referring to the concept of trialability, which means the ease with which a consumer can try out a new product or service.

The Greater the Opportunity to Try a New Product, the Easier