An examination of the external search efforts associated with the purchase of different product categories found that as the amount of total search effort increased, consumer attitudes toward shopping:
A) became more positive.
B) made more time available for shopping.
C) became more negative.
D) both (a) and (b).

Question

Quizplus · Accepted Answer

The question states that "as the amount of total search effort increased," which implies that consumers are actively searching for information about the product category. As a result, their attitudes toward shopping become more positive because they are investing effort into finding the best product, deal, or store. Therefore, choice (a) is correct, and choice (b) is incorrect because increasing search effort takes away time from other activities. Choice (c) is also incorrect because if the search effort was negatively perceived, consumers would disengage from shopping, not increase their search efforts.

An Examination of the External Search Efforts Associated with the Purchase