The concern that a product will not be consistent with one's self-image deals with:
A) functional risk.
B) psychological risk.
C) physical risk.
D) time risk.

Question

Quizplus · Accepted Answer

The concern about a product not fitting one's self-image falls under psychological risk, which refers to the consumer's worry that a purchase will negatively impact their perception of themselves or others' perception of them. Functional risk pertains to the product's ability to work correctly, physical risk pertains to potential harm to the consumer's body, and time risk pertains to the possibility of wasting time by using a product that does not meet one's needs.

The Concern That a Product Will Not Be Consistent with One's