The evoked set is also called the:
A) inert set.
B) inept set.
C) evaluation set.
D) consideration set.

Question

Quizplus · Accepted Answer

The evoked set, which consists of the brands a consumer is aware of and would consider purchasing in a particular product category, is also referred to as the consideration set. The inert set refers to brands that a consumer is aware of but not interested in, while the inept set refers to brands that a consumer is aware of and actively avoids. The evaluation set refers to the products a consumer has evaluated before making a decision.

The Evoked Set Is Also Called The