The uncertainty of a purchase and its consequences are the primary elements of the concept of:
A) perceived risk.
B) cognitive dissonance.
C) fear.
D) post-purchase dissonance.

Question

Quizplus · Accepted Answer

Perceived risk is the level of uncertainty a consumer has about the consequences of a purchase decision. This can include financial risk, performance risk, social risk, psychological risk, and physical risk. Consumers may experience different types of perceived risk depending on the product or service they are considering, and this can influence their purchase behavior.

The Uncertainty of a Purchase and Its Consequences Are the Primary