In the multi-attribute attitude model that identifies intention to act, the two components included in the intention to act are; the subjective norm and:
A) attitude toward the motive.
B) attitude toward the belief.
C) attitude toward the object.
D) attitude toward the behaviour.

Question

Quizplus · Accepted Answer

The two components included in the intention to act are the subjective norm and attitude toward the behavior. The subjective norm refers to the perceived social pressure to perform or not perform the behavior, while attitude toward the behavior refers to the individual's personal evaluation of performing or not performing the behavior. Therefore, the correct answer is D) attitude toward the behavior.

In the Multi-Attribute Attitude Model That Identifies Intention to Act