Which of the following is not a reason why the attitude-toward-behaviour model may be more useful to marketers than the attitude-toward-object model?
A) The attitude-toward-behaviour model has proven to correspond more closely to actual behaviour than the attitude-toward-object model.
B) The attitude toward-behaviour model is a more recent model and therefore more applicable to today's society.
C) The attitude-toward-behaviour model focuses more on the purchase intent of a consumer.
D) A person may have a positive attitude towards the object, but a negative attitude to ever purchasing the object.

Question

Quizplus · Accepted Answer

The statement "The attitude toward-behaviour model is a more recent model and therefore more applicable to today's society" is incorrect as the attitude-toward-object model and the attitude-toward-behaviour model were developed around the same time. The other options are all valid reasons why the attitude-toward-behaviour model may be more useful to marketers.

Which of the Following Is Not a Reason Why the Attitude-Toward-Behaviour