Among the multi-attribute attitude models, the one directed more at understanding the purchase process is the:
A) attitude-toward-object model.
B) attitude-toward-belief model.
C) attitude-toward-behaviour model.
D) theory-of-reasoned-action model.

Question

Quizplus · Accepted Answer

The attitude-toward-behaviour model is directed more at understanding the purchase process because it focuses on the factors that influence consumers' actual purchase behaviours, such as their attitudes toward the product and their perceptions of the social norms and situational factors that affect the purchase decision. This model also takes into account the consumers' past experiences and situational factors that may influence their purchase behaviour. Other multi-attribute attitude models, such as the attitude-toward-object model and attitude-toward-belief model, focus more on the consumers' general attitudes toward the product or brand, rather than their actual purchase behaviour. The theory-of-reasoned-action model is also directed at understanding behaviour, but it emphasizes the role of subjective norms and perceived behavioural control in predicting behavioural intentions and actual behaviours.

Among the Multi-Attribute Attitude Models, the One Directed More at Understanding