For consumers with a high need for ________, conformity to others' expectations or standards, either in appearance or in their possessions, is something to be avoided.
A) innovativeness
B) dogmatism
C) uniqueness
D) compliance

Question

Quizplus · Accepted Answer

Consumers with a high need for uniqueness value standing out from the crowd and being different from others. They are less likely to conform to others' expectations or standards in their appearance or possessions. Innovativeness is more related to the willingness to try new products or ideas, while dogmatism refers to being closed-minded and unwilling to change one's beliefs. Compliance involves the tendency to conform and comply with others' expectations or rules.

For Consumers with a High Need for ________, Conformity to Others