Marketers are interested in understanding how personality influences consumption behaviour. For this reason, marketing practitioners must learn all they can about _____, as these consumers are more likely to try new products, services or practices.
A) consumer advocate groups
B) consumer reports
C) consumer innovators
D) laggards

Question

Quizplus · Accepted Answer

Consumer innovators are individuals who are more likely to try new products, services or practices. Therefore, marketers are interested in understanding how personality influences their consumption behaviour. Consumer advocate groups and reports are not directly related to this concept. Laggards, on the other hand, are the opposite of consumer innovators and are less likely to adopt new products or practices.

Marketers Are Interested in Understanding How Personality Influences Consumption Behaviour