The degree of rigidity individuals display toward the unfamiliar or towards information that is contrary to their established beliefs is defined as:
A) consumer innovativeness.
B) dogmatism.
C) social character.
D) variety-novelty seeking.

Question

Quizplus · Accepted Answer

The degree of rigidity individuals display toward the unfamiliar or towards information that is contrary to their established beliefs is defined as dogmatism. Consumer innovativeness refers to the degree to which consumers are open to new ideas and products. Social character refers to the degree to which individuals are oriented toward group goals versus individual goals. Variety-novelty seeking refers to the degree to which consumers seek new experiences and variety in their consumption choices. Thus, dogmatism is the best choice for this definition.

The Degree of Rigidity Individuals Display Toward the Unfamiliar or Towards