The fact that not all customers are equal in terms of profitability has encouraged companies to categorise customers into tiers. The popular 'customer pyramid' groups customers into one of four tiers: platinum, gold, iron and:
A) sand.
B) wood.
C) lead.
D) copper.

Question

Quizplus · Accepted Answer

The customer pyramid categorizes customers into four tiers: platinum, gold, iron, and lead, with lead representing the least profitable customers.

The Fact That Not All Customers Are Equal in Terms