When a consumer buys a new product, that purchase is more likely to signify adoption of that product when it is a relatively; _______ and _______ product.
A) high-priced, durable
B) low-priced, durable
C) high-priced, non-durable
D) low-priced, non-durable

Question

Quizplus · Accepted Answer

High-priced, durable products are more likely to signify adoption because their purchase involves more consideration and commitment from the consumer, indicating a stronger preference or belief in the product's value.

When a Consumer Buys a New Product, That Purchase Is