The researcher is most interested in the psychological factors that affect purchase in:
A) the input stage.
B) the process stage.
C) the output stage.
D) all of the stages in the model.

Question

Quizplus · Accepted Answer

The psychological factors that affect purchase, such as motivation, perception, learning, and attitudes, are most relevant to the process stage of the purchase decision-making model, where consumers evaluate and compare alternatives based on their needs, preferences, and past experiences before making a choice. While these factors may also influence the input stage (e.g., recognition of a problem or need) and the output stage (e.g., post-purchase evaluation), they are less critical in those stages than in the process stage. Therefore, the best choice is B.

The Researcher Is Most Interested in the Psychological Factors That