The implicit marketing objective of the production concept included:
A) quick production and sales of goods.
B) efficient production of goods to satisfy the target market's wants and needs.
C) cheap, efficient production and intensive distribution of goods.
D) cheap and quick production to satisfy the target market's wants and needs.

Question

Quizplus · Accepted Answer

The production concept focuses on achieving high production efficiency, low costs, and mass distribution. It assumes that customers primarily want products that are affordable and widely available, hence the emphasis on cheap, efficient production and intensive distribution.

The Implicit Marketing Objective of the Production Concept Included