The term 'consumer behaviour' describes two different kinds of consuming entities: _____ and ______ consumers.
A) non-profit; government
B) non-profit; for-profit
C) personal; organisational
D) government; private

Question

Quizplus · Accepted Answer

Consumer behaviour can be studied from two perspectives: personal consumers who are individuals buying goods and services for their own use, and organizational consumers who are businesses, institutions, and government agencies buying goods and services for their own use or for resale. Option A, B, and D are incorrect because they do not accurately describe the two types of consuming entities that the term 'consumer behaviour' refers to.

The Term 'Consumer Behaviour' Describes Two Different Kinds of Consuming