The digital revolution introduced all of the following dramatic changes into the business environment, except:
A) marketers are facing much greater difficulty in obtaining large amounts of information on their customers.
B) marketers are able to reach their customers more easily and efficiently.
C) marketers can gather complex and valuable data on consumers' buying patterns and personal characteristics.
D) organisations are able to provide much higher levels of customisation in their offerings.
Correct Answer:
Verified
Q1: The selling concept fails to consider:
A) consumer
Q3: Service providers know that marketing their offerings
Q4: The consumer-oriented philosophy that evolved when marketers
Q5: The implicit marketing objective of the production
Q6: The digital revolution introduced all of the
Q7: The following are all benefits for Australian
Q8: The term 'consumer behaviour' describes two different
Q9: An organisational consumer:
A) only purchases goods but
Q10: New product introductions and changes in technology
Q11: Organisational consumers include all except:
A) government agencies.
B)
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