The click-through rate (CTR) is computed as ________.
A) the number of visitors who click on the ad divided by the number of impressions
B) the number of impressions viewed during the advertising campaign
C) the number of visitors who click through the ad divided by the number of websites on which the ad is placed
D) the number of ad impressions delivered to viewers divided by the number of sales made through clicks on the the ads

Question

Quizplus · Accepted Answer

The click-through rate (CTR) is defined as the number of clicks divided by the number of impressions, expressed as a percentage. It measures how many people click on an ad after seeing it, and is one of the key metrics used to evaluate the performance of online advertising campaigns. Option A correctly defines the formula for CTR. Option B is incorrect because impressions alone do not indicate whether someone clicked on the ad or not. Option C is incorrect because the number of websites an ad is placed on does not affect the CTR calculation. Option D is incorrect because sales made through clicks on ads are not typically used to calculate CTR.

The Click-Through Rate (CTR) Is Computed as ________