Which of the following factors best explains why it was tougher for Amazon.com to build trust in its e-commerce website compared to Walmart?
A)Amazon.com did not have a smooth online checkout process compared to Walmart.
B)Amazon.com was a privately-owned firm compared to Walmart, which was publicly traded on the stock exchange.
C)Unlike Walmart, Amazon.com did not operate out of physical retail locations.
D)Amazon.com relied mostly on advertising and word-of-mouth publicity to promote itself.

Question

Quizplus · Accepted Answer

Walmart had a physical retail presence which made it easier for customers to trust their e-commerce website as the brand was already familiar to them. However, Amazon.com did not have any physical retail locations which made it tougher for them to build trust among customers who were unfamiliar with the brand. The other options are not as relevant in explaining the difference in trust-building between Amazon.com and Walmart.

Which of the Following Factors Best Explains Why It Was