Question 1

Describe the different types of e-marketplaces.

Accepted Answer

The answer of Describe the different types of e-marketplaces....

Question 2

Which of the following is true about third-party cookies?
A) Click-through rates are lower when third-party cookies are used.
B) They are not tied just to the site a person is visiting.
C) Third-party cookies do not track users' web activity or browsing habits.
D) Third-party cookies are delivered by web browsers through which users access various websites.

Accepted Answer

Third-party cookies are not tied just to the site a person is visiting. They are delivered by third-party providers and can track a user's web activity across multiple sites. Option A is incorrect as click-through rates are not directly related to the use of third-party cookies. Option C is false as tracking users' web activity and browsing habits is the primary purpose of third-party cookies. Option D is incorrect as third-party cookies are delivered by third-party providers, not web browsers.

Question 3

Google developed a text translator that acquires its skills directly from the data and need not be programmed with any rules about semantics or syntax of the languages involved in the translation. This is an example of ________.
A) over-engineering
B) machine learning
C) data harvesting
D) search engine optimization

Accepted Answer

The text translator developed by Google is an example of machine learning because it acquires its skills directly from data, rather than being programmed with rules about semantics or syntax. Machine learning is a type of artificial intelligence that allows systems to automatically improve their performance based on data, without being explicitly programmed.

Question 4

A person clicks on an ad of a fitness club in a blog on nutrition. The person conducts a search on Yoga and moves to another webpage, which is also a network client. The stored information about the person is retrieved and he sees more ads about health clubs and gyms. Which of the following web advertising tools is being used in this example?
A) spiders
B) search engine optimization
C) mashup
D) third-party cookies

Accepted Answer

The scenario mentions that the stored information about the person is retrieved which implies the use of tracking cookies or third-party cookies for web advertising. These cookies track the user's browsing behavior and show targeted ads based on their interests and preferences.

Question 5

A(n) ________ is a small text file left on a website visitor's hard drive that is used to personalize the site for the visitor or track web activities.
A) plug-in
B) tag cloud
C) spider
D) cookie

Accepted Answer

A cookie is a small file that is stored on a website visitor's hard drive. It is used to personalize the site for the visitor or track web activities. Cookies can store user preferences, login information, shopping cart items, and other data. They help websites provide a better user experience and enable businesses to analyze user behavior and target advertising.

Question 6

Which of the following factors is taken into account by search engines while determining the relevance of a website?
A) user interface design of the website
B) media richness of the website
C) web accessibility score of the website
D) quality of external links to the site from other websites

Accepted Answer

Search engines consider the quality of external links to the site from other websites as a factor while determining the relevance of a website. User interface design, media richness, and web accessibility score are important for user experience but are not directly related to search engine optimization.

Question 7

________ is a metric used to assess the impact of an online ad.
A) Error rate
B) Churn rate
C) Click-through rate
D) Pagerank

Accepted Answer

Click-through rate (CTR) is a metric used to measure the ratio of clicks to impressions of an online ad. It is a significant measure of the effectiveness of an ad campaign and is one of the key performance indicators for online advertising. A higher CTR indicates that the ad is relevant to the audience and is generating interest, whereas a lower CTR implies the opposite. Other options, such as error rate, churn rate, and pagerank, are not related to measuring online ad effectiveness.

Question 8

The ad for a bakery is placed next to an article on the rising rate of diabetes in American youth, in an e-magazine. This is an example of ________.
A) free rider problem
B) cybersquatting
C) inappropriate product placement
D) data harvesting

Accepted Answer

Placing an ad for a bakery next to an article on the rising rate of diabetes in American youth is inappropriate product placement, as it could be seen as insensitive and contradictory to the message of the article.

Question 9

A newly launched, Hong Kong based e-commerce website that sells child-care products wants to build trust amongst its target customer segment, women in the age range of 20 to 35 years in China. Which of the following measures would be the most effective in building trust toward the website?
A) "seal of approval" from international organizations
B) the store's association with a portal, such as Yahoo!
C) favorable endorsements from customers' peers
D) higher expenditure on advertising and sales promotions

Accepted Answer

Favorable endorsements from customers' peers would be the most effective way to build trust among women in the target segment. This group is likely to place a high value on recommendations from people they know and trust. Seals of approval from international organizations and associations with portals may not carry as much weight with this audience, and higher expenditure on advertising and sales promotions may come across as insincere or even pushy.

Question 10

________ is a visual depiction of key words related to the search, with font size and position indicating relevance.
A) Concordances
B) Mashups
C) Tag cloud
D) Folksonomies

Accepted Answer

A tag cloud is a visual representation of key words or tags related to a search, where the size and position of the font indicate the relevance or frequency of the tag in the search results.

Question 11

The click-through rate (CTR) is computed as ________.
A) the number of visitors who click on the ad divided by the number of impressions
B) the number of impressions viewed during the advertising campaign
C) the number of visitors who click through the ad divided by the number of websites on which the ad is placed
D) the number of ad impressions delivered to viewers divided by the number of sales made through clicks on the the ads

Accepted Answer

The click-through rate (CTR) is defined as the number of clicks divided by the number of impressions, expressed as a percentage. It measures how many people click on an ad after seeing it, and is one of the key metrics used to evaluate the performance of online advertising campaigns. Option A correctly defines the formula for CTR. Option B is incorrect because impressions alone do not indicate whether someone clicked on the ad or not. Option C is incorrect because the number of websites an ad is placed on does not affect the CTR calculation. Option D is incorrect because sales made through clicks on ads are not typically used to calculate CTR.

Question 12

Delegating tasks to large diffuse groups or communities, who often volunteer their contributions, is called ________.
A) third-party marketing
B) viral networking
C) crowdsourcing
D) online analytical processing

Accepted Answer

Crowdsourcing involves delegating tasks to large diffuse groups or communities, who often volunteer their contributions. Third-party marketing is a strategy in which a separate entity promotes a product or service on behalf of the original company. Viral networking involves using social media and other online platforms to spread information quickly and widely. Online analytical processing is a type of data analysis that allows users to quickly view and analyze multidimensional data from different perspectives.

Question 13

Which of the following demonstrates a downside of crowdsourcing?
A) Trying to drive up the operating expenses of a rival automobile company, employees at another automobile company clicked repeatedly on the competitor's sponsored link without intending to buy anything.
B) An international funding organization for welfare programs in underdeveloped regions removes data from Wikipedia which described some of the allegations of corruption against the organization.
C) An organization which hires freelance writers for its web-promotion campaigns finds that the quality of work is often sub-standard.
D) A market survey conducted by a home improvement firm revealed that the firm's policy of lowered advertising expenditure and greater focus on generating word-of-mouth publicity had not resulted in the sales targets being met.

Accepted Answer

The answer of Which of the following demonstrates a downside...

Question 14

Which of the following factors best explains why it was tougher for Amazon.com to build trust in its e-commerce website compared to Walmart?
A) Amazon.com did not have a smooth online checkout process compared to Walmart.
B) Amazon.com was a privately-owned firm compared to Walmart, which was publicly traded on the stock exchange.
C) Unlike Walmart, Amazon.com did not operate out of physical retail locations.
D) Amazon.com relied mostly on advertising and word-of-mouth publicity to promote itself.

Accepted Answer

Walmart had an established physical retail presence that could help build trust in the brand, while Amazon was strictly an online retailer without a physical presence. This could make it harder for customers to trust the legitimacy of Amazon's website and the products being sold on it.

Question 15

Which of the following is an example of crowdsourcing?
A) An advertising agency contracts a group of bloggers to write and publish articles about their client's products.
B) Electronicgadgets.com, a site that provides information on a range of electronic gadgets, encourages members to publish their reviews and user guides.
C) A publisher pays famous writers to provide short reviews of each others' newly-published books for his e-magazine.
D) An online financial services organization hires finance students as freelance workers to do many routine tasks and write reports.

Accepted Answer

Crowdsourcing involves using a large group of people, often through the internet, to gather information, ideas, or opinions. In this case, Electronicgadgets.com is encouraging its members to contribute their reviews and user guides, which is an example of crowdsourcing. Option A is an example of influencer marketing, option C is an example of reciprocal reviews, and option D involves hiring freelance workers rather than crowdsourcing.

Question 16

Software programs, used by search engines, that crawl the web visiting sites to analyze the key words, headers, content, and links to other sites are called ________.
A) search aggregators
B) lexical analyzers
C) spiders
D) data harvesters

Accepted Answer

The software programs that perform the mentioned actions are commonly known as web crawlers or spiders. Option A is incorrect as search aggregators are services that collect and organize search results from multiple search engines. Option B, lexical analyzers, refers to software programs that analyze text in order to determine its structure and meaning, and is not specific to search engine crawlers. Option D, data harvesters, generally refers to software programs that collect data from online sources for various purposes and may or may not be used by search engines.

Question 17

________ gives its approval to U.S. e-commerce websites that follow strict privacy standards, such as explaining to visitors how personal data is collected.
A) Sure Seal
B) World Wide Web Consortium
C) TRUSTe
D) Web Accessibility Initiative

Accepted Answer

TRUSTe is a company that provides online privacy certifications and seals of approval to websites that adhere to certain privacy standards. They require websites to disclose their data collection and usage policies to visitors and comply with applicable laws and regulations.

Question 18

Describe some of the ways in which organizations can facilitate offline relationships through their websites.

Accepted Answer

The answer of Describe some of the ways in which...

Question 19

________ is an Internet marketing strategy used to increase the quantity and quality of traffic from search engines, often by improving the site's position in result lists.
A) Search engine marketing
B) Search engine optimization
C) Geotargeting
D) Content farming

Accepted Answer

Search engine optimization (SEO) is the Internet marketing strategy used to improve a website's ranking in search results pages by optimizing its content, structure, and other elements for relevancy and quality. This can lead to increased traffic, visibility, and potential conversions. Search engine marketing (SEM) refers to paid advertising on search engines, while geotargeting and content farming are not directly related to improving search engine rankings.

Question 20

A(n) ________ is an e-commerce application that facilitates online shopping by mediating the interconnections to the merchant's bank, the bank or other entity that issued the card, and then back to the original website to approve or decline the purchase.
A) tag cloud
B) shopping cart
C) cascading style sheet
D) payment gateway

Accepted Answer

A payment gateway is an e-commerce application that mediates the connections between the merchant's bank, the bank or credit card issuer, and the website to approve or decline purchases. It securely transmits sensitive payment information between these entities to complete online transactions.

Quiz 6: The Web and E-Commerce

Describe the different types of e-marketplaces.

Which of the following is true about third-party cookies?

Google developed a text translator that acquires its skills directly from the data and need not be programmed with any rules about semantics or syntax of the languages involved in the translation. This is an example of ________.

A(n) ________ is a small text file left on a website visitor's hard drive that is used to personalize the site for the visitor or track web activities.

Which of the following factors is taken into account by search engines while determining the relevance of a website?

________ is a metric used to assess the impact of an online ad.

The ad for a bakery is placed next to an article on the rising rate of diabetes in American youth, in an e-magazine. This is an example of ________.

A newly launched, Hong Kong based e-commerce website that sells child-care products wants to build trust amongst its target customer segment, women in the age range of 20 to 35 years in China. Which of the following measures would be the most effective in building trust toward the website?

________ is a visual depiction of key words related to the search, with font size and position indicating relevance.

The click-through rate (CTR) is computed as ________.

Delegating tasks to large diffuse groups or communities, who often volunteer their contributions, is called ________.

Which of the following demonstrates a downside of crowdsourcing?

Which of the following factors best explains why it was tougher for Amazon.com to build trust in its e-commerce website compared to Walmart?

Which of the following is an example of crowdsourcing?

Software programs, used by search engines, that crawl the web visiting sites to analyze the key words, headers, content, and links to other sites are called ________.

________ gives its approval to U.S. e-commerce websites that follow strict privacy standards, such as explaining to visitors how personal data is collected.

Describe some of the ways in which organizations can facilitate offline relationships through their websites.

________ is an Internet marketing strategy used to increase the quantity and quality of traffic from search engines, often by improving the site's position in result lists.

A(n) ________ is an e-commerce application that facilitates online shopping by mediating the interconnections to the merchant's bank, the bank or other entity that issued the card, and then back to the original website to approve or decline the purchase.