In designing a balanced scorecard, the company begins with company goals, then develops KPIs, and finally, based on the KPIs that are established, the company identifies the company's critical factors.

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In designing a balanced scorecard, the process typically begins with identifying the company's vision and strategy, then moves on to developing objectives across four perspectives (financial, customer, internal process, learning and growth), from which KPIs are derived, and finally, critical success factors are identified to support achieving those objectives. The statement's sequence is incorrect.

In Designing a Balanced Scorecard, the Company Begins with Company