the VALS framework,consumers motivated by ideals are guided by knowledge and principle.One segment of the two Ideals-motivated groups,known as __________,have fewer resources and are conservative,conventional people with concrete beliefs based on traditional,established codes such as family,religion,community,and the nation.
A) Experiencers
B) Believers
C) Makers
D) Achievers
E) Thinkers

Question

Quizplus · Accepted Answer

The description given matches that of Believers in the IDEALS motivation segment of the VALS framework. They are conservative, traditional, and hold strong beliefs based on family, religion, and community. They also have lower resources compared to other segments. Experiencers are motivated by self-expression and enjoy socializing, Makers are practical and enjoy hands-on activities, Achievers are motivated by success and prestige, while Thinkers are reflective and value knowledge and expertise. None of these segments match the given description as closely as Believers.

The VALS Framework,consumers Motivated by Ideals Are Guided by Knowledge