the VALS framework,consumers motivated by ideals are guided by knowledge and principle.One segment of the two ideals-motivated groups,known as __________,are mature,reflective,and well-educated people who value order,knowledge,and responsibility.
A) Makers
B) Believers
C) Thinkers
D) Survivors
E) Achievers

Question

Quizplus · Accepted Answer

According to the VALS framework, consumers motivated by ideals are divided into two groups: "thinkers" and "believers." "Thinkers" are described as mature, reflective, knowledgeable, and responsible. Therefore, choice C, "Thinkers," is the best option.

The VALS Framework,consumers Motivated by Ideals Are Guided by Knowledge