the VALS framework,those consumers who are practical and deliberate information-seekers,and who value durability and functionality in products over styling and newness,are called
A) Experiencers.
B) Achievers.
C) Believers.
D) Thinkers.
E) Innovators.

Question

Quizplus · Accepted Answer

According to the VALS framework, consumers who are practical and deliberate information-seekers, and who value durability and functionality in products over styling and newness, are called "Thinkers". They are motivated by a need for practicality and knowledge, and are cautious in their purchasing decisions. They prefer products that are reliable and durable, and are willing to do research before making a purchase.

The VALS Framework,those Consumers Who Are Practical and Deliberate Information-Seekers,and