VALS framework is an example of
A) a personality assessment.
B) cognitive learning theory.
C) a psychographic system.
D) a study on the hierarchy of needs.
E) geodemographic segmentation.

Question

Quizplus · Accepted Answer

VALS (Values and Lifestyles) is a psychographic system that segments consumers on the basis of their psychological and behavioural characteristics. It helps marketers understand their target audience's attitudes, values, and behaviours, which can be useful for developing targeted marketing strategies.

VALS Framework Is an Example of