Which of following statements is NOT true about attitudes?
A) Marketers are primarily concerned with American core values when developing advertising messages.
B) Attitudes are learned.
C) Attitudes are shaped by one's values and beliefs.
D) An attitude is a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.
E) Personal values affect attitudes by influencing the importance assigned to specific product attributes.

Question

Quizplus · Accepted Answer

The statement that marketers are primarily concerned with American core values when developing advertising messages is not true because attitudes are shaped by a variety of factors, including cultural and individual differences. Therefore, marketers must take into account the attitudes of their target audience and develop messages that are relevant to them, rather than relying solely on American core values.

Which of Following Statements Is NOT True About Attitudes