consumer's subjective perception of how a product or brand performs on different attributes based on personal experience,advertising,and discussions with other people are referred to as __________.
A) beliefs
B) values
C) attitudes
D) predispositions
E) opinions

Question

Quizplus · Accepted Answer

Beliefs refer to the consumer's subjective perception of how a product or brand performs on different attributes, influenced by personal experience, advertising, and discussions with others.

Consumer's Subjective Perception of How a Product or Brand Performs