Considerable research has documented that in many product categories,consumers are unable to distinguish among brands when given blind tests (i.e.,taste or use of the products without labels).Such products include soft drinks,coffee,and cosmetics.Nonetheless,even when prices are similar,consumers have strong preferences for specific brands of these product categories.This strong brand preference is the result of
A) extended problem solving.
B) limited problem solving.
C) routine problem solving.
D) high-involvement problem solving.
E) personal problem solving.

Question

Quizplus · Accepted Answer

The scenario described here matches with routine problem solving since consumers are not investing much time and effort in making decisions about the purchase of the product. Rather they rely on their previous experiences or habit and make a quick decision. The strong brand preference despite the inability to differentiate among them in blind tests is the result of the consumers' routine problem-solving behavior.

Considerable Research Has Documented That in Many Product Categories,consumers Are